T-Bags Essay Example | Topics and Well Written Essays - 2500 words

T-Bags - Essay ExampleT-Bags is a specialty teahouse design offering a broad and creative selection of tea beverages and accompaniments at convenient and accessible locations in the Metropolitan areas. The company countenances its clients with a new tea experience by creating a new consideration for the traditional idea of afternoon tea.T-Bags is different to other tea-based businesses in the U.K. market today. Most teahouses in the U.K. are usually family businesses (passed through generations) located in the countryside, or if they are in the city area, they are upscale and are housed in high-end hotels. Essentially, T-Bags is based on the specialty espresso bar concept (like Starbucks) which is already uncontrolled throughout the country. Like the espresso bar concept, the specialty teahouse has a strong crop focus - tea. However, opposed the other traditional teahouses, T-Bags offers an usually wide menu range in an environment where customers are further to explore diffe rent tea flavorings and blends brought in from all over the world.In the short term, The caller-ups goal is to hold this concept, first, in a retail outfit of less than 800 square feet. The Companys medium term goal leave alone then be to pursue an aggressive expansion strategy in London and other major(ip) Metropolitan areas in the U.K. to create a strong brand identity. In the long term, The Companys goal is to ferment the leading brand of specialty teahouses in the U.K.Although The Companys key selling point is its wide product offerings, The Company is aware that other teahouses in the market today are also able to follow this product strategy. However, The Companys unique selling point which encompasses wide product offerings, a unique customer experience and customer loyalty cannot be easily copied.The following five elements will differentiate T-Bags from its competitors and foster customer loyalty. mellow Quality Product Offerings. T-Bags has scoured the best places in t he world that produces quality tea leaves and the products offered are uncompromising. To support the tea-drinking experience, T-Bags also offers high quality accompaniments like sweets and pastries sourced from the same regions as the tea in order to provide a consistent experience.Customer Service. Since this business concept is new to the U.K., it is important that first purchases from customers are followed by repeat businesses. Therefore, it is crucial that all employees understand the concept of the business in informing customers of the